Florianópolis is Brazil’s Second Favorite Foreign Tourist Destination
The quiet beaches of the island of the state of Santa Catarina, with extensive infrastructure and incredible natural beauty, have stood out for foreign tourists.
The “Ilha da Magia” (Island of Magic) as Florianópolis is popularly known, with its more than forty beaches and eighteen startups condominiums and innovation and technology centers, is the second most popular destination for foreigners in Brazil — Rio de Janeiro holds the lead. The information is the result of a survey conducted by the federal government, involving more than 39,000 foreign tourists.
The quiet beaches of the island of the state of Santa Catarina, with extensive infrastructure and incredible natural beauty, have stood out for foreign tourists. Among these factors are the vast hotel network, its population’s hospitality, the typical rich gastronomy of the “manezinhos,” as the natives are called — locals still retain Azorean traditions, the first immigrants who came from Portugal. But above all, its natural wonders.
Born in Santa Catarina, the current secretary of tourism of the state government of São Paulo and former minister of tourism Vinicius Lummertz, emphasizes that the survey result shows what has been worked on over the years. “We have a good business concept for tourism in Santa Catarina, which has been developing together with the innovation sector,” he points out when congratulating the city for its results.
Winter tourism boosts Santa Catarina’s economy
Santa Catarina has also stood out as a winter tourism destination, running from July to September 23rd. Hercílio Luz airport, in Florianópolis, already has 147 extra regular flights and 24 charter flights, until next August 17th.
The winter attractions in the state include gastronomy, typical festivals, and rural tourism.
Entitled “Study of International Tourist Demand Brazil 2018”, the federal government survey collected answers from 39,811 interviews conducted at the main points of arrival and departure of tourists in Brazil. The research was carried out in 4 stages, during peak, low, medium, and medium-low seasons.
The most significant number of foreign visitors come from South America, at 61.2 percent; followed by Europe at 22.1 percent; North America at 10.4 percent; Asia at 3.9 percent, followed by Africa, Oceania, Central America, and the Caribbean, all at less than 1 percent. The percentage refers to to the 6,621,376 non-resident tourists who arrived in Brazil according to official data. Most preferred to fly to the country, accounting for 65.4 percent; while land routes were the option for 31.5 percent.
South America, led by Argentina, stands out as the most significant tourist provider for Brazil; Europeans are second, particularly France, Germany, Italy, the United Kingdom, Spain, and Portugal. In third place is North America, mostly from the United States. In absolute numbers, the United States is the second largest provider of tourists, after Argentina.
The survey shows that road arrivals have dropped by 15 percent over the last ten years. This reflects the poor condition of most Brazilian roads.
Leisure: Sun and Beach
Most tourists prefer the warmer months, so the affluence is stronger between December and March, particularly in January when the peak season occurs.
Most tourists claim to come to Brazil for leisure. The number has been stable since 2016, when 56.8 percent came for this purpose, rising only 2 points in 2018, to 58,8 percent.
Among leisure activities, the “Sun and Beach” factor is the one that stands out the most, with 71.7 percent; followed by “nature, ecotourism or adventure” with 16.3 percent; in third place the “culture” factor, with 9.5 percent. The “major events” factor did not score.
The city of Rio de Janeiro leads as the leading destination for tourists that seek “leisure” activities, with 29.7 percent, followed by the capital of Santa Catarina, Florianópolis, with 17.1 percent. However, the State of Santa Catarina has cities as its main destinations. By order: Bombinhas, Balneário Camboriú, and Itapema are the cities most visited by foreigners.